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• Archive: http://archive.is/AwzYu You, too, can write copy that converts.Your first challenge was creating a product or service that could be infinitely profitable.
• The second is figuring out how to make people who should be your customers understand that they need what you’ve got.If you’ve written copy more than once, you know the feeling.You sit down to write the email that’s supposed to sell people on your solution.
• But there’s a voice in your head reminding you how hard it was the last time you tried to write copy.
• And even when your copy manages to convince people, the next time you have to write copy that should convert you feel like:You’re trying to win the lottery on commandThe fact is that great copy isn’t based on luck or chance.
• It’s based on repeatable rules and proven processes and reliable frameworks.That doesn’t sound very sexy.