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• Archive: http://archive.is/cCf1s Have you ever bought a book to help improve your business or personal skills?
• What about a wealth-building or spiritual-growth audio program?If you answered "yes" to at least one of these questions, you might be interested in writing for a market that is always in demand: self-help.Let’s face it, almost everyone wants to do or be better.
• We want our lives to be healthier … wealthier … more successful … and more satisfying.
• And we crave information that appeals to those desires.According to Sara Pond, Creative Director for Nightingale-Conant (the world’s largest publisher of self-improvement audio programs), copy for the self-help market should:Offer a strong promise and big idea.Focus on strong benefits.Present a unique and fresh angle.Reveal just enough information to whet the prospect’s appetite.
• (If the prospect feels satisfied with what you’ve given him, he won’t buy.)AWAI graduate Catherine Cairns, who specializes in this market, offers these additional tips:Pay attention to the title and subtitle of the product.