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• Archive: http://archive.is/WnTUn 10 Laws of Persuasion - Kevin HoganThe Foundation of Influential Communication(1-DVD)with Kevin Hogan, author of The Psychology of Persuasion "Opinion is ultimately determined by the feelings, not the intellect." --HERBERT SPENCER "If you would win a man to your cause, first convince him that you are his sincere friend." --ABRAHAM LINCOLN Taped "live" in a beautiful television studio at a Fortune 500 company, Kevin Hogan gives you the foundation for persuasive communication.
• Whether you are a leader in business, own your own business, or are a salesperson, you cannot successfully gain compliance without knowledge of the laws of persuasion.In order to fully comprehend the process of persuasion, you need to understand some basic concepts, or principles, of persuasion.
• These concepts provide the foundation for the paradigm of persuasion.People in each culture develop certain responses to common situations in the persuasion process.
• It is because of these responses to certain stimuli that make it possible to predict behavior and therefore persuade others.
• Unfortuntely it is the same responses that make it possible to manipulate or be manipulated by unscrupulous individuals.