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• Archive: http://archive.is/dEtOd Who Else Wants to Be the Go-To Person for What You Sell?Authority How To Get It In One WeekProgram ready for you the moment you join.
• No waiting.From the Desk of Kim KlaverI just found out…86% of MLMers say they wouldn’t buy a high-end product from a friend – unless the friend were an ‘authority’ on what they’re selling.Of 173 readers on my blog, 86% said they’d rather buy an upscale product from a stranger than a friend.
• That is, if they thought the stranger was an authority and their friend was not.“This puts a whole new light on the subject.
• Ignorance on fire just doesn’t cut it, especially in the health & nutrition market.“Sure, I would like to give my business to a friend, but first they must be knowledgeable.” Paul KempBad news for network marketers trying to sell tony products to friends.Many mlm products are specialty and carry a higher price tag than the run-of-the-mill alternative.
• There’s more risk in a specialty product one doesn’t know much about, which is often 3-10 times more expensive than the cheapie versions.