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• Archive: How to Market Yourself as a Software Developer is a systematic way to build up your reputation, authority and goodwill.By always looking to give enormous value before you ask for anything in return.When you do this consistently, you’ll find that you’re no longer struggling to chase opportunities.Instead, you’re attracting the very best opportunities to come to YOU.And as your career grows YOU grow, becoming a better and more fulfilled software developer.This course contains my entire system for:Landing the job you’ve always wanted-solving challenging problems, pushing yourself to develop your technical skills, and working with people who share your passion for the craft of software developmentEarning a raise of 20%, 50% or even as much as 300% over the coming months and yearsCreating your own “safety net” of career opportunities so you never have to worry about where your next paycheck will come from-this is TRUE securityBuilding a reliable feeder system for 4- and 5-figure freelancing and consulting workCreating a platform for launching your own profitable business as an entrepreneur, either by selling your knowledge or by creating a software productEnjoying more satisfaction in your day to day workMastering your craft and continuing to improve your skills and productivityBuilding relationships that can lead to profitable business opportunities down the roadEarning more respect from your team and manager and a voice in making critical decisionsDeveloping the confidence to stand up for yourself-and even walk away from a toxic jobHere’s How It All Works.The course is presented in 6 modules, each building on the ideas in the previous modules, brick by brick, until you’ve assembled your new career-enhancing platform.In each module, I’ll personally walk you through a handful of key concepts.Then I’ll show you the practical, step-by-step actions to take that will quickly begin to build your reputation and authority in your chosen niche-and start earning the respect your knowledge and accomplishments deserve.Here’s just a glimpse of what you’ll discover:Module #1 – Why Marketing Yourself Is Important (And How to Get Started)This module lays the foundation for everything else in the course.To start, we’re going to bulldoze away a whole pile of lies that have roadblocked your success in your career up until now.Lies about what it means to be a professional. Lies about your skills and your true value. Lies about what companies really want and need in the developers they hire.The mindset shift you’ll make here is critical.
• Without it, any marketing techniques you try will likely backfire and leave you feeling cheap and unprofessional.Then I’ll show you the crucial building blocks in your new “authority-building” plan.You’ll see how all the pieces fit together at both a “strategic” level (the “what” and “why”) as well as a “tactical” level (the “how”).In this no fluff, 13-chapter PDF you’ll discover:The devastating consequences of trying to “opt out” of marketing yourself.
• Choosing this path means surrendering your future to the corporations you work forThe secret criteria that interviewers use to pass judgment on you (they all do this, ESPECIALLY the ones who swear they don’t)Why the conventional wisdom about marketing is completely backwards-and how reversing the broken “marketing equation” is the key to building your reputation as a professionalHow to ensure that your ideal employers keep bumping into you everywhere they turn, until you become the “obvious expert” that everyone turns toShould you market yourself under your own name, or create a standalone company?
• The pros and cons of both, plus the “Goldilocks Strategy” that just could be the best of both worldsAnd a LOT more.This cornerstone module has been offered elsewhere for a suggested price of $29.Module #2 – Building A BrandNow that you understand what marketing IS (and just as importantly, what it ISN’T), you’re ready to begin building your own marketing plan.And it all starts with establishing your brand.In this 8-chapter “crash course,” I’ll walk you step by step through the process of developing your brand-which is the image you project in the software community.You’ll finally get clear about where your career is headed, and how you can reach your goals while staying true to your core identity.I’ll also show you:How “Casual Friday” can torpedo your career, and how to know what you should wear in any job situationWhy building a brand is NOT about “all sizzle and no steak,” and how you as a developer MUST create a brand based on substance, skill and expertiseHow Apple established itself as a premium brand, and how you can follow in Steve Jobs’ footsteps to melt away resistance the next time you’re negotiating your salary or pay bumpThe “Plumber Principle” that ensures they call YOU first the next time a great job opens upA subtle branding pitfall that makes you look like an amateur to your friends and colleagues (and leaves you feeling like a phony), plus the way to stay professional and authentic in your marketingHow to harness your “weaknesses” and play off your personal flaws and failings to attract new and exciting opportunitiesThe real reason most developers never reach their potential, and how you can be an outlier whose success is all but guaranteedThe 8 chapters in this module span 106 minutes of HD-quality video.
• All videos are DRM free and downloadable in .mp4 format for playback on the device of your choosing.This module contains as much meaty content as courses I’ve sold for $147, but I’ve decided to include it here as part of the low package price.Module #3 – Creating A BlogIf your brand is the dent you plan to leave in the world, a blog is the sledgehammer you’ll use to make that impression.Your blog is your “home base,” a digital avatar that shows the software development community what you stand for.Creating a successful blog is like a Jedi building their lightsaber. It’s a rite that marks your passage into maturity as a programmer.When you have a well-maintained blog, your peers sit up and take notice of what you have to say.