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• Archive: Google Analytic sfor beginnersGo from zero to effective in using Google AnalyticsConducting an analytics auditConducting an analytics audit to ensure you are collecting sufficient, relevant data which is reporting reliably.
• You will delve into technical detail on how to identify and correct a number of problems in GA that can drastically skew your data.Using analytics to find conversion opportunitiesHow to identify conversion opportunities with Google Analytics.Extract expert-level marketing insights from Google Analytics2 Presenting data3 Google Tag Manager4 Attribution World class instructorsIs this program right for me?It’s ideal forFull-stack marketers / marketing generalists who want to specializePeople who want to join growth teamsUX folks working with data and want to get better at itConversion optimization specialists who want to level up in analyticsThe skills you gain are industry-agnostic: you can apply them equally well in ecommerce, SaaS or B2B enterprises.This program is designed to take participants from novice to advanced level specialists.
• Being a naturally analytical person helps as do technical skills.
• Interest in analytics and curiosity in general is a must.You don’t need to be able to write javascript code, but tech skills will help you be a better analyst – so we do recommend you learn javascript down the line.
• Codeacademy has great free courses on it.How long will it take me to complete this program?This is entirely up to you – it’s how many hours per week you can put in.