Always Be Winning – Jon Buchan

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• Archive: http://archive.is/Co3P7 At Last, You Can Turn Cold Leads Into Cold Cash with an Almost Foolproof System for Getting Your Foot Inside Any DoorDear Charmer,There’s a research finding going around that humans have all the attention of a goldfish, which is to say about 8 seconds.

• I’m not a math guy and I don’t know if that number is too high or too low, but I do know one thing for sure – getting the attention of busy people is one of the hardest jobs in business.

• It doesn’t matter if you’re a billion dollar giant or a sole proprietor working out of your home.

• If you can’t get the attention of the people you want to attract, you might as well be invisible.

• Consider this sales funnel:The first part of the sales funnel involves you getting the attention of your customers.Attention represents Opening the Sale and Action is Closing the Sale.

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