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• Archive: http://archive.is/AFHfB Do you struggle to attract meaningful sales, even when you KNOW your customers NEED what you have?
• If so, then let me show you how you can...Effortlessly and Ethically Multiply Your Sales (Even Without a Big Audience)By Crafting Offers That Speak Directly to Your Customer's Deepest DesiresIntroducing the Art of Offer Craft, the only online business education course that walks you through the process of crafting compelling offers to transform your business""My customers are literally waking up at night because of the pain that they need me to solve, and yet I'm struggling to sell to them.""No one told you that business would be like this...Even though you're adding immense value and solving a real problem, providing something people desperately need... why is it so hard to get people to buy it?One of the most loaded concepts in the world of business is the concept of selling.On the one hand, we all *know* that if you don't sell your product or service, you don't have a business.But on the *other* hand, we've all had terrible experiences of being sold to insensitively - with the big red and yellow highlighted sales letters......countdown timers and false scarcity......and the ridiculous stacking of ""bonuses"" that add up to the incredible value of $47,000......even though the offer only costs a hundred bucks!When you're on the receiving end of these tactics it's easy to feel like you're being manipulated, but unfortunately this is the standard method of ""selling"" online...We don't want to be ""that guy or gal"" who acts all salesyBesides... if your offer *really* is that good, should you have to ""sell"" it at all?Shouldn't it sell itself?The answer to that is ""Yes, it should,"" which I'll explain in a little bit...First, I want to reveal to you one of the most important discoveries I've made from training thousands of successful online business owners through our courses, and hundreds of thousands of value-driven entrepreneurs through our blog and podcast...What I discovered was that regardless of:What their business is about...How beginner or advanced in business experience they might be...What business model or strategy they're following......the single BIGGEST sticking point that keeps showing up to stop my students and audience in their tracks is SELLING.Although I wasn't surprised by the fact that most business owners struggled with sales, what DID surprise me was that - when it comes to selling - people didn't realize there are two parallel strategies......and most people are using the *wrong* strategy - making their sales efforts totally ineffective.The two parallel strategies to making a saleThe first strategy to making a sale is what we'll call ""the strategy of persuasion"".I want to talk about this one first, because it's what most people think of when they think of selling.This is where most of the marketing you've seen or learned about comes into play:The ""ninja"" copywriting strategiesThe complex funnelsThe social proof that swears the offer changed their lifeThe limited time offersThe super long sales letters with red and yellow highlightingThe immense (and disingenuously valued) bonus stackingThe sales videos that don't have controls on themThe high-pressure phone calls from telemarketersWhat all of these have in common is that they're all about *persuading* and CONVINCING you to buy something... and in some cases, they move past persuasion, and into the territory of manipulation.This is where the ""evil marketers"" cross over to the dark sideNow, I want to be very clear that you can absolutely use *some* of these tools and techniques in ways that are perfectly ethical.The core question that marketers should ask themselves is whether their new customer will still be happy with their decision to buy *after* all the adrenaline and endorphins have worn off.
• Or if they explained to the customer all of the techniques that they used to get the sale, would they approve?If you were to do that, and your new customer would say ""that's great, thank you so much for leading me to take this action"", then it's completely ethical persuasion.On the other hand, if they would feel used, abused, and taken advantage of (as, unfortunately, many of us have felt at the end of a long chain of up-sells once we finally committed to buy something) then that's not persuasion.It's manipulation, and it's wrong.I employ the strategies of ethical persuasion in my business, and I teach our students to do the same, while doing my best to steer our community away from unethical practices.The second strategy to selling is much more rare... and much more powerfulThat second strategy is ""the strategy of attraction"" - and I'm willing to bet that you've experienced it a few times yourself.Here's how you can tell if you've felt the power of attraction: rather than someone having to force claims down your throat about why an offer is so good, you *knew* you wanted it from the first second you saw it.Rather than having to be convinced about WHY it would be good for you, your brain was busy listing out for you all the benefits that you would get, whether they were written down somewhere or not.And rather than have a salesperson or sales letter trying to convince you to buy, you couldn't skip past all that stuff fast enough to sign up - and even making the case to your friends about why they should, too!It's rare, but we've all been there...And don't you wish that your potential customers would feel exactly this way when the time comes for them to buy YOUR stuff?Well, you can make that happen – and I'm going to show you how.But first, I want to explain how the strategy of persuasion and the strategy of attraction relate to each other.Remember how I said that these are two parallel strategies?
• It's because they can both get you to a sale, and usually, you have to apply both of them to some degree, because it's very hard to successfully sell anything with only one of these two elements.You can't persuade or manipulate someone to buy something that they feel no attraction towards whatsoever.And even if the attraction is very strong, you still need to do at least a little bit of persuading to prompt people to take action today.So, you do need both, but how much of each you need depends on the balance between the two.All things being equal, the stronger you are with one, the less you need of the other.How do you attract the right people to your offers so powerfully, that persuasion becomes irrelevant?It's a lot harder to make the strategy of persuasion irrelevant, than it is to make the strategy of attraction irrelevant.By that, I mean that we all know to use the strategy of persuasion, at least in theory, because we see these tactics being used on us all of the time...These are the scarcity plays, and the unbelievable social proof, and all the rest of it.But when it comes to applying the strategy of attraction, we're at a loss, for two reasons...First of all, it's just much rarer to witness the strategy of attraction in effect in our everyday lives, so we don't have as many examples to draw experience from.But more importantly, even when we DO see a great example, it's almost like there's some ""invisible magic"" at play... and we can't for the life of us figure out what's REALLY going on.So, we conclude that some offers just have that ""magic"" - and if ours doesn't... then we feel that we have to rely heavily on persuasion tactics to bring in the sales we want.Here's a little secret I discovered though...When an offer's attraction is powerful, it isn't by accidentWhenever you feel the magnetic pull of attraction from one of those ""magic offers"", it's the result of a lot of care that goes on ""behind the scenes"" to truly understand you (as a customer) on a deep level, and align the offer with your deepest desires.If you can create that powerful alignment, you don't need to lean on a big email list, fancy copywriting techniques, funnel technologies, or anything else.It means that even with the simplest setup and the smallest audience, customers will buy from you, because you're offering *exactly* what they're looking for.The question is, how do you do it?This was a question I started thinking long and hard about some time ago, back when I didn't have this ""sales"" thing figured out.It might surprise you to hear this but...Just like you, I used to struggle to craft offers that my audience wantedHi, my name is Danny Iny.When I started out in online business, back in 2011, I had zero experience and $250,000 of debt from a failed start-up company that I had tried to build.
• (That's not a typo.)That first failure was largely due to investing heavily in a business that had the wrong offer, which - looking back - had very little chance of success for that exact reason.And yet, in less than 4 years, I took my business to 7 figures.