Marketing Experiments Landing Page Optimization Training – Meclabs

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Summary

• Archive: https://archive.is/ZMAC5 Landing Page Optimization Online Certification CourseMECLABS has developed the meta-theory of landing page optimization that has been proven to work in thousands of experiments.

• Taught for 10+ years to thousands of marketers from companies like Google, Cisco, Oracle, Verizon, Vocus and more, this hands-on training course offers you real examples, step-by-step instruction and insights on how you can optimize your landing pages for maximum conversion.During the course, you’ll learn proven techniques you can immediately implement, including:1Maximize click-throughs and conversion rates by appealing to motivation and adding value2Identify negative page elements that hurt conversion rates, such as friction and anxiety3Link revenue back to specific marketing initiatives with formulas on how to properly measure ROIA landing page is a single web page that appears in response to an online click.

• A conversion occurs when a visitor performs a desired action on a landing page.

• The general goal of a landing page is to achieve the highest possible conversion rate.While successful ad campaigns generate web traffic for brands, many companies leak revenue due to inefficient landing pages.

• If you can't convert your site's visitors, then you are wasting time and money with every promotional effort.

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