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• Archive: https://archive.is/HM72o 1 too many hats…If you’re feeling overwhelmed by all of the responsibilities, tasks and skills you have to develop as an entrepreneur…you’re not alone!
• When you think about all of the activities that have to happen inside of a business, it’s completely overwhelming!Here are just a few: Marketing, Finance, Legal, HR, Sales, Operations, Product Development, Service Delivery Etc.Those realities don’t change whether you’re a solo-entrepreneur or a big corporation.Heck, just inside of the world of marketing, there’s: Lead Generation, Lead Conversion, Promotions, Graphic Design, Brand Design, Referral Management, SEO, Video, Podcasting, Infographics, Market Research and on and on…And the moment that we become an entrepreneur we begin to put on all of those hats and get caught in a tornado of uncertainty (am I doing the right thing?
• what should I focus on?
• where should I spend the little money I have?)…It’s no wonder we have such tremendous respect for entrepreneurs!
• Anyone else looks at that and says, “that’s crazy!” You say… “I’m in!”2 wheel spinning…Anybody that’s driven a car across slippery ice or been stuck in the mud spinning their wheels, knows that pressing down on the gas pedal doesn’t translate into getting more traction from your tires.Well in the world of the business owner and entrepreneur, the slippery ice is the illusion of a new opportunity or ‘shiny object’ and the sticky mud is getting bogged down with too many projects with none getting completed.And you know what other people tell you to do… Work harder!Well that’s just pressing the gas pedal down harder and we end up burned out.Entrepreneurs in 2016 need to get TRACTION and learn to work differently because the opportunities and distractions are only going to multiply!