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• Archive: https://archive.md/wip/OsMhC WHAT MOST OF US END UP DOING, THOUGH?We spend about 90% of our time creating content, and 10% promoting it.We churn our creative gears for hours a week to create this content with care, yet it gets seen by ~maybe~ 6% of our audience.Woooo-ey.
• Does that give anybody else the worst kind of pit in your gut?
• (I’m raising my hand high right here with you.)Instead of focusing on getting that well-honed, crafted-from-the-heart content in front of the eyes of those who need to see it—so many of us opt to hit the post button, slap up a quick social post, and move on to the next item.OUR FRESH CONTENT LIVES AND DIES WITHIN A DAY.Or worse—you know that regular content is a way to connect with your people and leave ‘em with action-packed inspiration and value, buuuut you’re stuck in the paralysis of not knowing exactly what to post or how to get your message out there.And so, your blog sits quietly collecting cobwebs in your corner of the internet.CAN I JUST SAY HOW HARD I HEAR THIS AND SEE YOU?I get it.
• For years and years, I blogged DAILY because I felt obligated to, but those posts weren’t tied to a result or a purpose.In fact, they were sucking up my time and not getting me anywhere closer to my goals.
• I’d share a new blog post once on Facebook, and then move on to the next.Those aren’t vanity metrics—they’re actual results, akin to subscribers, sales, and students.The solution isn’t creating more and more and more.