Agency Transmutation – Montell Gordon

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Summary

• Archive: https://archive.is/Aul55 The Modules:Week 1: Foundations & PrinciplesThe Foundations (27:46 Mins)Understanding The Business Module (64:19 Mins)Picking Your Niche (65:06 Mins)​Picking Your Service (44:21 Mins)​Pricing Your Services (29:01 Mins)​The Path To 6-Figures (31:51 Mins)Week 2: Systems, Tools & ProcessesOur Tools & Systems (65:15 Mins)Birthing Your Agency (47:35 Mins)Accepting Payments & Getting Paid (50:18 Mins)​Crafting Your Meeting-Setting System (64:47 Mins)​Setting Up Your Facebook Assets (44:41 Mins)​Crafting Our Agency Funnel (65:22 Mins)​Crafting Our Automated Onboarding Process (68:31 Mins)​Building Your Team (79:12 Mins)Week 3: Upwork MasteryUnderstanding Upwork (39:32 Mins)Creating your Upwork Profile (46:29 Mins)Creating your Upwork Portfolio (40:02 Mins)​Creating Your Automated Meeting System (59:11 Mins)​Crafting Your Application Assets (32:40 Mins)​Crafting Your Upwork Cover Letter & Answers (42:39 Mins)​Upwork Outreach Mastery (86:51 Mins)​Setting Up The Discovery Call & How To Follow Up (23:14 Mins)​The Ultimate Sales Call Strategy: The Bridge Method (59:29 Mins)Week 4: Cold Email AlchemyCold Email Alchemy: System Introduction (52:07 Mins)Loading Our Cold Email Cannon (55:38 Mins)Warming The Cold Email Cannon (47:47 Mins)​Lead Sourcing Alchemy Pt 1.

• (71:13 Mins)​Lead Sourcing Alchemy Pt 2: Ecom Leads (107:24 Mins)Lead Sourcing Alchemy Pt 3: Local Business Leads (60:27 Mins)​Cold Email Anatomy (108:00 Mins)​Personalised First Lines & Automating Them (90:50 Mins)​Setting Up The Call (71:40 Mins)Week 5: Becoming A Sales RainmakerYour Sales Foundations (66:02 Mins)Week 6: Service Delivery, Team Management & Client RetentionTo Be Released: November 2022 (See bonus section for additional training)The Curriculum Explained:Week 1: Foundations & PrincipalsKicking Agency Transmutation off strong with Week 1, which is your Foundations and Principals.During this week, you'll learn how to first of all leverage Agency Transmutation to the fullest, to ensure that this is one of, if not, the greatest business investments you could ever possibly make for your agency!This week shows you how to gain access to the winning community so you can surround yourself with a circle of winners that are on the exact same mission as you!During week one, Montell goes into intense detail on the innings of running a 6 figure marketing agency.

• So even if you don't know what the acronym 'SMMA' actually stands for, you'll understand everything you need to know about the business model from A-Z.Such as: how it fits together, how everything works and more importantly, you'll gain clarity on why SMMA works, providing you incredible insight as to how much value you truly hold as an agency owner.Week one also covers how to pick the ideal niche for your agency, what service to offer, as well as how to price your services so that you are pricing what you are worth too!In week one, Montell also give you the exact same methodology and outreach tracking sheet that allowed him to scale his agency from £3.1k/pm to just under $12k/pm in only 24 days (out of a 90-day challenge) so you can reproduce his exact steps.Week 2: Systems, Tools & ProcessesWeek 2 covers all the tools, software, systems & processes you need to truly build an automated agency from the ground up so that you aren't doing all the work yourself.Montell has a motto and that is to ensure you are NOT the "head chef" in your own restaurant.What he means by this is: There's no point in building an agency just to create yourself another 9-5 job that's disguised as a business because if you're doing all the work yourself, that's not a business... it's a 9-5!The litmus test for a business is if you can completely step away from your agency for 2-4 weeks without it all crumbling down without your input, then you truly have a business that can provide you with time freedom, location freedom and financial freedom.And that's what week 2 is all about!

• - It focuses on building out all your automated systems using software and processes with a combination of building out your A-team in order to create a fully automated agency and a real business!Before we even do a single piece of outreach, the program instructs you on how to go about finding reliable, affordable and expert talent for your agency so that you already have kick-ass case studies you can use to attract your first clients.

• Bypassing the need for you to be the sole expert in your service.Hiring your A-team before starting is one of the best hacks in the agency game because it allows you to get quality clients much more easily.So no matter what service you are planning on offering, the program helps you find experts in that particular field to do the work for you on behalf of your agency, allowing you to focus more of your energy on working ON your agency and not working IN your agency.Doing so also eliminates any 'imposter syndrome' which is that icky feeling you get when trying to close clients but in the back of your mind you're not even 100% certain you can genuinely deliver results for them.Week 2 eradicates this forever.Week 3: Upwork MasteryWeek 3 dives right into using the first half of the 'Hybrid System' which is using Upwork to land smaller ticket clients extremely quickly in order to build up cash flowThis cash flow can then be leveraged that to hire Virtual Assistances that conduct outreach for you to higher ticket clients outside of Upwork.This is the 'Hybrid System' and it is the quickest, simplest, least time-consuming way we have ever found to go from $0 to $2,000/pm and then from $2,000/pm to $10,000/pm with an agency!The reason for this is because whilst everyone else is struggling by themselves to; 1.

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