Brand Titans: Master Course – Bill Schley (of the Advertising Mad Men)

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Summary

• Archive: https://archive.is/wip/Vmj7B How to Stand-Out from Every Competitor in 4 Weeks.

• Or it’s FREE.About five years ago I heard a story that made my heart break.

• It wasn’t the first time I heard a tale like this of course.A friend told me about his favorite coffee shop that had just gone out of business.

• He really liked the owner, too.He said they had great coffee, great service, and awesome pastries.

• It was better than Starbucks!And then I asked him the question I always hate to ask:“Did people know about them…that they were unique?”Long pause.“Not-t-t-t really,” he said.

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