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• Archive: https://archive.is/1GTLy SALES DOESN'T NEED TO SUCKWhether you’re a freelancer or an agency owner, one constant is that you need to keep bringing on new projects to keep things rolling.The problem though, is sometimes you end up with clients who:Don’t want to pay the fee you want to chargeKeep telling you how to do your own jobAnd ignore all of your advice (no, dark blue text on a black background is NOT a good idea)Ultimately, it might even feel like you’re just not getting ahead… no matter what you do.A FRAMEWORK THAT HELPSI've been in "sales" roles or run my own business for over 15 years now, and I'm pretty good at sales conversations.
• But when I first started, I sucked!
• I tried running meetings the way the person teaching me was telling me to do it, but it wasn't natural for me.
• It just felt sleazy and slimy.It was pretty clear that I wasn't cut out for the always be closing kind of approach, so I went rogue and figured out my own thing based on stuff that mattered to me.My sales framework is built off the principle of helping.
• My job, as the expert in my field, is to help people solve their problems in that area.