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• Archive: https://archive.is/wip/KtJ1V $47 Get full The Last Hurrah - Drayton Bird courses.
• Here's what these two days will give you:Direct Marketing defined - where it fits into business and why you need to understand it.Why most marketing is totally stupid - shocking global research revelationsThe only three questions your customers give a hoot about.
• (Few marketers even try to answer them - so fortunes are pissed away)How to be a complete marketer: 12 marketing disciplines you should understand: most businesses struggle with just one.Upside down marketing lunacy: why people persist in getting things in the wrong order.The Absolute Essentials of Creative.How to:Manage your time.Plan your creative better.Brief others (or yourself) better.Think up better ideas.Write better.Judge design better.Evaluate stuff better - before and after.... with lots of ideas to steal.15 things I did to make a million or two - starting from minus zeroMy partners and I were stony broke.
• I owed so much I was using a false name.
• In under four years we were the UK's biggest direct marketing agency.