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• Archive: https://archive.is/wip/rG6ZU $142 Get full Organic Social Media - ConversionXL, Phil Nottingham courses.
• Learn to create and distribute content like a proThis course will give you all the ammunition you need to come up with fresh ideas, and ensure you’re creating and distributing content in the most effective way possible.Competitive advantage in organic social media comes from understanding exactly how the platforms work, what resonates and why, and how you can create and distribute content that will stand out from the pack.What you will learn in this courseLearn to recognise the principles behind effective organic distribution on social media.Prepare for success through a planning framework that ensures resonant and share-worthy content is created.Differentiate between social media channels and explain which content formats tend to perform best.Create a content strategy that matches your brand with the right channels and media types to deliver meaningful results.Implement techniques for turning returning visitors into regular visitors.Propose value propositions for social media channels that create resonant brand positioning.After taking this course you’ll…Understand the principles behind effective organic distribution on social media and how you can apply these principles throughout your campaignsDevelop a multi-platform strategy, matching the strengths and opportunities of your brand, with a pre-production framework that ensures resonant content is always createdDifferentiate between different social media platforms according to media type, and be able to better predict success in advance of creative productionImplement tactics for improving reach and engagement across social media platforms, and improve the success metrics for all your social content.Your course curriculumORGANIC SOCIAL MEDIA1.
• IntroductionAn overview of what we’ll be covering throughout the course.Topics covered:What we'll be covering within this course and the context you need to bring with you to succeed.2.
• Principles of Effective Organic DistributionAn investigation of the differences between paid and organic social media, the different media types that work well on social media, and the core methods of distributing content effectively.Topics covered:Learn the different social network structures and why certain types of content tend to perform best on each platform.Understand the difference between meeting demand and generating demand, and why this difference informs the techniques and tactics you need to implement in content distributionAppraise the different stages of a social media campaign and comprehend why the pre-launch phase is the stage that has the biggest bearing on success.3.
• Preparing for SuccessA breakdown of the pre-launch process and how to implement a content strategy that gives your creative work the best chance of standing out and resonating.Topics covered:How to assemble a seed list of "friendly sharers" to kickstart your distribution, and why building a warm audience in advance of launch if critical.Application of the nose-body-tail framework for social media content, and why this leads audiences to engage with content and then take further actionsUtilize hooks in the content development process and understand why this is necessary to ensure content gets widely shared.4.