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Retention
• Archive: Andrew Lock – Retention Secrets Ready to learn the
• Dear Friend, It all started with a visit to my local gym... It was a cold January morning in Salt Lake City in 2013, and one of my new year's resolutions was to get in shape.
• Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldn't help but wonder if I'd beat the stats.
• Yeah, ironically, that same morning I had read a news article that said 82% of people who join a gym in January cancel within 3 months!
• That has to be the worst retention rate of almost any industry, right?!