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• Archive: Topic Areas:Non CECategory:COVID-19 | Practice ManagementFaculty:Russell Rosen, DCDuration:1 Hour 05 MinutesFormat:Audio and Video Description Many of us were really rattled when this pandemic hit, but for most, it wasn’t because of the potential for infection.
• The real reason that many doctors have been so thrown off by this global event has to do with the fact that we thought our patients understood the value of our care and saw it as a vital part of their healthcare.
• Instead, the majority of doctors saw widespread cancellations.
• Or if they were required to close their offices, few patients protested.
• Now, these doctors sit alone in their homes, or in dwindling practices, terrified at the reality that they have never been valued the way they thought they were, and they have no idea what to do now!