[Audio] BT16 Workshop 37 – The Science of Persuasion and Brief Therapy – Bill O’Hanlon, MS

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Summary

• Archive: Topic Areas:Psychology | WorkshopCategory:Brief Therapy Conference | Brief Therapy Conference 2016Faculty:Bill O'Hanlon, MSDuration:2:17:22Format:Audio OnlyOriginal Program Date :Dec 11, 2016 Description Description: In brief therapy, we have to be better than long-term therapists in getting people to change and cooperate with treatment.

• Recent research from social psychology, behavioral economics and the new brain science show three powerful principles for being persuasive.

• Why do marketers know all this and most therapists do not?

• Come and learn how to be at least as persuasive as marketers.

• Educational Objectives: List the three major non-conscious influences on decision-making and behavioral change.