Richard Wiseman – The As If Principle

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Summary

• Archive: Publisher's Summary Victorian philosopher William James had a theory about emotion and behavior: It isn’t that our feelings guide our actions (feel happy and you will laugh).

• On the contrary, it is our actions that guide our emotions (laugh and you will feel happy).

• This led James to a remarkable conclusion: "If you want a quality, act as if you already have it." Roused by James’s astonishing discovery, renowned psychologist and best-selling author Richard Wiseman confirms James’s principle and shows how the self-help genre has for too long put the cart before the horse in trying to help us take control of our lives.

• Bringing to the table a dazzling array of firsthand experiments, surprising histories, and psychological case studies, Wiseman illustrates in brilliant detail how we can apply this principle in our daily lives: Smile to become measurably happier

• Wash your hands to drive away guilt

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