Brian Casel – Productize

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• Frank makes money by the hour or sometimes by the project.
• Frank owns nothing more than his time.
• Frank is stuck answering to “clients from hell”
• Frank is spread too thin, wearing too many hats.

Beth the Business Owner

Beth’s business pays her, even on her days off.

Beth owns an asset that grows in value.

Beth’s focused on building her business, not chasing unpaid invoices.

Beth’s business runs itself so she can focus on the big picture.

Sure… That all sounds great. But right now, you’re stuck paying the bills with client work. The time you spend with your family occupies whatever free time you have left. How will you ever make it happen when the cards are stacked against you?

Making that transition from hourly billing to a business that scales seems near impossible. So how will you do it? Take The Path of Least Resistance.

You can gamble your late-night weekend hours on an unproven idea for an app… Or chase the hottest “passive income” opportunity, only to launch to crickets…Or you can take the pragmatic approach to building a scalable business:

A productized service.

It’s the smartest and most efficient path to leveling up as a business owner, without risking the farm. A productized service has an incredibly low barrier to entry, the shortest runway to profitability, and a proven path to scalability.

And once you’ve established your productized service business, you’re perfectly positioned (and well-funded) to expand. Whether that means growing your line of products or optimizing your business to give you the freedom and ownership you deserve.

But it all starts here. You working to change your business for the better.

What is a Productized Service?

From your customer’s perspective, a productized service offers a specialized “done for you” solution with a compelling value proposition, packaged at a set price and scope.

From the founder’s perspective (that’s you), a productized service is one that runs systematically, and continues to produce and grow with or without your direct involvement.

Stop taking on any project just to keep the lights on. Start focusing what you do and who you do it for. Then streamline, systematize, and automate it to run itself so you’re free to focus on the bigger picture. No matter where you take your productized service, one thing is certain: You will have finally earned your promotion from Freelancer to Business Owner.

And with that promotion come these perks:

Scalability – Create a service model designed for growth. Earn more as your business grows.

Remove yourself – Design systems and automation so your business can run without you.

Get paid, even on days off – Detach your work from your time. Create a business that produces on its own.

Own an asset – Build a business that not only pays the bills, but grows in value.

Focus on the big picture – Work “on” your business, not “in” your business.

Steady, reliable income – End the feast and famine cycle for good. Grow your baseline income month after month.

Learn and level up with the definitive course and community for Productized Service owners.

The Course 30+ self-paced video lessons

Comprehensive training for starters and seasoned founders alike. Whether you’re launching your first idea productized idea or you’re deep into scaling mode, this guide is for you. It delivers both strategic high-level guidance and actionable, step-by-step tactics.

Ready-to-use Templates

Gain access to processes (SOPs), spreadsheets, templates, scripts, worksheets, and questionnaires—All designed to be ready for you to plug right into your business and put to use. Guided lesson discussion in our community.

Each lesson links to a dedicated discussion in the private forum where you can ask questions and share notes with others who’ve gone through the training.

Virtual Coach

Automatic enrollment into the perfect companion to the self-paced video lessons: Regularly paced emails designed to keep you focused and accountable so you can follow through and drive real change in your business.

The Community Private Discussion Forum

Go deep on a range of evergreen discussions that help you gain clarify and real-world insight. The archives are fully searchable and the interface is mobile and email-friendly. Powered by Discourse, the best modern forum system around.

Mastermind Group Matching

Form your own small mastermind group with other members who are going through this journey with you. Join up with anyone or get matched up the next time we run our “mastermind rush” (happens every few weeks).

Productize Business Directory

Members can list their Productized Service business in our public directory for extra exposure to potential leads.

Private Slack Chatroom

Join in the live members-only chat powered by Slack. Who said working remotely (from anywhere) has to be lonely?

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